Strategy, planning, and implementation of an educational work safety campaign

The campaign „Dangerous sites aside” successfully has raised the unpopular topic of work safety among blue collar workers in one of the biggest steel factories in Poland. Thanks to its original formula and choosing untypical methods for internal communication between employer and employees, over 5000 workers got convinced of taking safety cautions in daily work seriously.

The campaign also had a unique character, because it is the first such a Polish camping about obeying health and safety at-work legislation among workers.

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